Why Don't You Put the Whole Newsletter Here Anymore? Instead of posting the whole newsletter the way I used to, I am including links to the articles that appear in this month's newsletter (which are on my site). Why must I do it this way? Answer: Search Engines. (This little tip is important to know if you do any kind of Web publishing yourself.) Search engines--at least Google--can actually penalize your site (in terms of page rank) if there is duplicate content on your site's pages. That is, if the exact same content appears on several of your site's pages, or on your site and a lot of other people's sites. (For a more in-depth discussion of this, see my blog post on duplicate content.) Since I post the articles on my site already (which is good for search engine optimization), if I put the same content on another page, it may work against me. I'd rather play it safe, so you will see links to each article in the newsletter. You will also see a link where you can download (or simply read) the entire newsletter in a nice, PDF format. This way I provide the content you want, in easy-to-read formats, and the search engines are happy (which means, so am I)!